NSPCC ‘Will’s Story’

An emotionally delicate animation about self-harm, how it can affect young people and the remedial power of talking about trauma.

The NSPCC challenged us to find a new way to portray self-harm, to create a film that could provide gentle reassurance and guidance to an extremely sensitive target audience, without using potentially triggering imagery.

1 x 60″ online commercial
3 Angry Men – 2012

Directed by Guy Saville